SEO & Marketing

These trainings break down the essentials of SEO and digital marketing. You'll learn how to fine-tune your site to get found on Google, keep visitors engaged, and turn traffic into real leads. Designed specifically for real estate agents, it covers what works now and how to build a strategy that lasts.
All
SEO Series | Expectations & Fundamentals
Before you dive into SEO strategy, you need the right foundation. This video covers the fundamentals of how search works and sets realistic expectations for what SEO can deliver for your real estate business.
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SEO Series | Google Business Profile (GBP)
Your Google Business Profile is more than a digital listing—it’s a powerful tool to boost visibility, build trust, and drive traffic. In this session, we’ll show you how to optimize your profile for search, manage reviews strategically, and leverage local features to attract high-intent clients in your area.
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SEO Series | Content Strategy
Explore why strategic content is essential to ranking well—and converting traffic. Learn how Google evaluates content, how to create keyword-rich pages that perform, and how to add them seamlessly to your site.
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SEO Series | Lead Generation
Discover how to attract high-quality leads without paying for clicks. We’ll walk through the difference between organic and paid strategies, showcase the lead gen tools built into the Presence Platform.
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Engagement: How Google Measures Your Site | SEO Series
Learn what keeps visitors on your site — and why it matters for your rankings.
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Updating Metadata
Your SEO titles and descriptions are what clients see before they ever visit your site — learn how to optimize them to improve your search rankings and drive more clicks.
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Live | Digital Visibility: AI & SEO Essentials

Your digital presence is your most powerful marketing tool. In Digital Visibility, we break down the SEO fundamentals, explore how AI is reshaping search, and share the strategies top real estate brands are using to drive traffic and get found — everywhere clients are looking. Tuesdays at 9AM PT / 12PM ET.
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Resources

1
AI Blog Writing Prompt
Skip the blank page. This ready-to-use AI prompt generates SEO-optimized, publish-ready blog posts tailored to your market — just add your topic and let the AI do the heavy lifting. Built to help you create high-quality content that ranks on Google and resonates with your audience.
2
Social Media Templates
A curated collection of real estate social media templates — refined, on-brand, and ready to make your own. Built for agents who want to show up consistently online without starting from scratch every time.
3
Newsletter 101 Strategy
Turn your email list into your most powerful marketing channel. This step-by-step playbook covers everything from property highlights and market insights to community spotlights and CTAs that actually convert — so every newsletter you send feels personal, polished, and worth opening.
4
Google Business Profile | Outreach Templates
Your Google Business Profile is one of your most powerful local SEO tools — and this guide helps you use it to its full potential. Get customizable scripts for requesting 5-star reviews, step-by-step instructions for encouraging clients to repost reviews from Zillow and Yelp, and best-practice responses that build trust and improve your search rankings.
5
How To Rank For "Best Agent In __" on LLMs
AI search is changing how clients find their next agent — and your profile needs to be ready. This guide walks you through exactly how to optimize your online presence to appear when buyers and sellers search for the best agent in your market on ChatGPT, Claude, and beyond.
6
Done-For-You SEO Services
Curious about how our SEO and marketing services can elevate your business? Let’s connect.

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