This video teaches you how to build a review strategy that improves your visibility in local Google searches. It covers why Google reviews outweigh reviews on platforms like Zillow or Realtor.com when it comes to search rankings, and walks you through the best timing for asking, how to follow up, and how to respond to reviews in a way that reinforces your local SEO.
What's Covered
- Why Google reviews matter for local search — Learn why potential clients searching for an agent on Google won't find you if your Google Business Profile lacks a strong review presence, regardless of your Zillow or Realtor.com reputation.
- Review recency and volume goals — Understand why a smaller number of recent reviews outranks a larger number of older ones, and why aiming for at least one new review per month is the baseline to maintain visibility.
- When to ask: before closing, not after — Discover why the period between going under contract and closing is your best window to request a review, when clients are engaged, responsive, and motivated.
- How to follow up — Get a simple follow-up cadence: check in three days before closing if no review has been posted, and ask in person at the closing table if needed.
- Responding to positive reviews — Learn how to respond warmly and personally while naturally weaving in your market name to reinforce your local keyword association with Google.
- Responding to negative reviews — Understand how to respond to critical reviews professionally and constructively in a way that builds trust with potential clients reading your profile.