This video covers organic lead generation on your Luxury Presence website, including three lead generation tools built directly into your site and how to set them up. You'll learn the difference between organic and paid lead generation, how to configure the home valuation, home search, and ebook download tools, and how to follow up once a lead comes in. By the end, you'll be able to turn your website content into a consistent source of higher intent leads.
What's Covered
- Organic vs paid lead generation — Organic lead generation attracts higher intent leads through content and SEO over time, while paid lead generation delivers faster results through ad spend.
- Setting up the instant home valuation — Add this element through the element library, ideally above the fold on your homepage or a seller-focused landing page.
- Setting up home search with forced registration — Enable required login in Site Settings under the Home Search Tool to capture buyer leads before visitors view listing details.
- Using home search lead activity — Track saved searches, favorited listings, and viewing activity through your lead activity dashboard.
- Adding the ebook download form — Use the site editor to add the form, upload your resource, and customize the title, description, and form fields.
- Following up on leads — Confirm valuations, offer a full CMA, and tailor your next touchpoint based on whether a lead is buying, selling, or just staying informed.