This video covers how to build an SEO content strategy for your Luxury Presence website, from finding the right keywords to structuring content that Google rewards. You'll learn how to identify keyword opportunities, build a content calendar, write content that ranks, and publish it directly to your site. By the end, you'll be able to create a consistent content plan that builds long-term authority and visibility on Google.
What's Covered
- Understanding content for SEO — Content includes the words, images, and videos on your site, such as blog posts, neighborhood guides, and property descriptions, that help people find you on Google.
- Building an EEAT mindset — Google evaluates content using Experience, Expertise, Authority, and Trustworthiness, which you build over time through consistent, high-quality content.
- Finding the right keywords — Identify branded, non-branded, and location-specific keywords, then check search volume and difficulty to prioritize your targets.
- Focusing your geographic targeting — Concentrate on one to three locations rather than spreading your keyword strategy too broadly.
- Building a content calendar — Set a monthly publishing cadence with a mix of real estate, lifestyle, and brand-building content.
- Writing content that ranks — Aim for at least five hundred words, use keywords naturally, and structure content with headings and short paragraphs to answer specific questions.
- Publishing content to your LP website — Use the Content tab to add and manage agent bios, blog posts, and neighborhood guides, then save to publish automatically.