CMAs & Presentations — A Complete Walkthrough

This video walks you through creating a CMA or listing presentation in the Luxury Presence platform, from choosing a template to sharing the finished product with your client. You'll learn how to customize your presentation's design, build out a CMA using live MLS data, and track client engagement once it's shared. By the end, you'll be able to put together a polished, on-brand presentation and see exactly how your client interacts with it. 

 

What's Covered

  • Creating a new presentation — Navigate to Presentations, click New Presentation, and choose from the Seller, Buyer, or CMA templates.
  • Customizing your theme — Switch between light and dark themes and adjust colors using the color picker or hex codes.
  • Changing font pairings — Select from LP's curated font pairing options to match your brand.
  • Editing slide content — Click into text or images to open the editing panel, and swap images using uploads, curated options, or stock photos.
  • Adding new slides — Use the plus icon between slides to browse and insert additional layouts from the slide library.
  • Building your CMA — Add comparable properties by MLS number, address search, or manual entry, then apply your selections to populate the CMA slides automatically.
  • Understanding MLS data limitations — Learn why inactive, withdrawn, or off-market listings may not appear in search results, and why sold data availability varies by MLS board.
  • Sharing and tracking engagement — Share your presentation via link or PDF, then use the dashboard to see views, time spent, and which slides got the most attention.

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