This video walks you through the Analytics tab in the Luxury Presence platform — all five sections — so you can understand what each metric means, what benchmarks to aim for, and how to use your data to make informed decisions about your online presence and marketing performance.
What's Covered
- Accessing Analytics — How to navigate to the Analytics tab from the left side menu after logging into the platform.
- Building Awareness — How to read your site's overall search visibility, the difference between branded and non-branded keywords, what your average Google position means and why lower is better, and how to interpret impressions data across organic search and Google Ads.
- Keywords by clicks and impressions — How to identify which keywords are driving the most traffic and visibility for your site.
- Attracting Visitors — What the key traffic metrics mean: engagement rate (aim for 50%+), average user engagement time (goal of at least 60 seconds), total website sessions, and website sessions by channel — so you can see which marketing channels are working hardest for you.
- Getting Leads — How to read lead generation data including AI Lead Nurture metrics (warm lead handoffs, lead reply rate, lead handoff rate, and messages sent), website conversion rate, cost per lead for managed campaigns, engaged leads over time, and a breakdown of paid vs. organic lead sources.
- Establishing Trust — What the Google Business Profile data shows: total clicks, direction requests, new reviews, average rating, business citations, cumulative impressions across search and maps, device breakdown, and what people are searching for when they find your profile.
- Products & Services — How to see a snapshot of your platform activity including agent CMS profiles, published blogs, presentations, property sites, active saved searches, property page views, and a detailed view of your most recent blog posts.