This video gives you a clear overview of schema — also called structured data — and how it fits into your SEO strategy on the Luxury Presence platform. You'll learn what schema does, where it's supported on your site, and what your options are for implementing it depending on your plan.
What's Covered
- What schema is — How structured data works as a standardized format that gives search engines additional context about the content on your pages, including things like local business info, blog articles, and property listings.
- Why schema matters for SEO — How schema helps search engines interpret your content more accurately, what rich results are and when schema can make your pages eligible for them, and why schema supports but does not guarantee higher rankings.
- Where Luxury Presence supports structured data — How the structured data element in the website editor can be applied to blog detail pages and featured property pages, and how adding it to your blog details template automatically generates schema for every blog post dynamically.
- Custom schema and the All-In plan — Why custom schema on pages like your homepage or landing pages is considered an advanced SEO strategy, and how done-for-you custom schema implementation is available as part of the All-In plan.
- Self-implementing schema on any plan — How to add schema yourself using the structured data element in the website editor or through Google Tag Manager as a custom HTML tag, and how to use Google's Rich Result Test or the Schema Markup Validator to confirm it's working correctly.
- Plan upgrade options — Where to reach out if you're interested in learning more about upgrading to access additional SEO services.