This video covers how to launch and manage listing, buyer, and seller ad campaigns in the Presence platform. You'll learn how to set up a campaign, customize the ad content, and review performance once it's live. By the end, you'll be able to launch an ad, share results with a seller, and understand how buyer and seller ads work.
Accessing advertising — Log in to the Presence Platform and click Marketing in the left side menu to find listing, buyer, and seller ads.
Launching a campaign — Choose a suggested or browsed ad campaign, then set your duration and budget.
Reviewing targeting and placement — Check where the ad will run and edit the targeting if needed.
Previewing the ad — See how the ad will look on Instagram, Instagram Stories, and a Facebook carousel.
Customizing images and text — Reorder, swap, or add images, and edit the ad copy before saving your changes.
Launching and reviewing performance — Launch the campaign, then view current and past campaign analytics from the Marketing tab.
Sharing reports with sellers — Toggle which details to include in the listing report, then send it directly to your client's email.
Buyer and seller ads — Access reports and launch new campaigns for buyer and seller ads the same way as listing ads.