Follow-up Boss: API Integration vs. Pixel Setup

This video walks you through the two ways to connect Follow-up Boss to your Luxury Presence site: the API integration and the Follow-up Boss Pixel. You'll learn the difference between these two connections, how to set up each one from your LP dashboard and Follow-up Boss admin panel, and which option fits your setup so you avoid duplicate leads and data conflicts.

 

 

What's Covered

  • API integration vs. Pixel — Understand the core difference: the API integration is a full two-way lead sync, while the Pixel is a lightweight script that tracks visitor activity.
  • Setting up the API integration — Add a new integration from LP Settings, select Follow-up Boss, and connect your API key to send leads from your site into Follow-up Boss.
  • Connecting the inbound sync — Use Follow-up Boss Import with OAuth to bring leads back into LP, noting that only the Follow-up Boss account owner can set this up.
  • What syncs with the API integration — New leads and lead activity sync going forward, but historical leads created before setup won't import.
  • Setting up the Follow-up Boss Pixel — Grab your Pixel ID from Follow-up Boss and add it to your site's tracking IDs under site settings.
  • Troubleshooting the Pixel — Check for common issues like pasting the wrong ID, unpublished changes, and the 24–48 hour delay before data appears.
  • Choosing the right option — Match your setup to your needs, whether that's a full two-way sync, simple activity tracking, or using Follow-up Boss alongside another CRM.

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