This video explains how Google uses visitor behavior on your site to decide where you rank, and which three engagement metrics matter most: click-through rate, time on site, and engagement rate. You’ll learn how to build a more engaging homepage using click paths, calls to action, and visual anchors from the element library in your site editor. By the end, you’ll know how to guide buyers and sellers to the most engaging parts of your site and keep them there longer. This is part of the Luxury Presence SEO series, so watch SEO Expectations and Fundamentals first if you haven’t yet.
What engagement means for SEO: How visitor behavior after they arrive from search tells Google whether your site answered their question, and why that makes engagement a direct ranking signal.
Click-through rate: The percentage of people who see your site in search results and click, and how your page title and meta descriptions shape that first impression.
Time on site: Why keeping visitors on your site for at least 60 seconds signals to Google that you held their attention.
Engagement rate: How this metric counts visitors who stay at least 10 seconds and also fill out a form or click to another page, with both conditions required.
Click paths: How to give buyers and sellers their own journey, with one button to your home search tool and one to your home valuation tool.
Calls to action: How to write clear, action-oriented buttons like Get Your Home’s Value or Explore Neighborhoods, place them above the fold, and match them to your audience’s goals.
Visual anchors: How aspirational images, curiosity-driven headlines, neighborhood galleries, featured listings, and blog previews encourage more scrolling and clicking.