This video explains what a lead funnel is and walks you through how to build one
on your Luxury Presence website. You'll learn how to create a dedicated landing
page and configure the Ebook Download element to offer a downloadable resource
in exchange for a visitor's contact information — turning passive traffic into
captured leads.
What's Covered
- What is a lead funnel — An explanation of how lead funnels work as a value
exchange: you offer a useful resource, and the visitor provides their contact
details.
- Lead funnel resource ideas — Examples of what you can offer, including buyer and
seller guides, neighborhood guides, market reports, relocation checklists,
mortgage checklists, and niche-specific content tailored to your audience.
- Creating a new page — How to navigate to the Websites tab, open the site editor,
and create a new page using the blog page template as a starting point.
- Customizing the landing page — How to update the page title, swap the background
image, remove unneeded elements like the blog grid, and clean up filler content.
- Adding the Ebook Download element — How to search for and insert the Ebook
Download element, then configure the title, logo, file preview image, and
downloadable file.
- Configuring form fields and submission settings — How to customize the form
fields you collect, set a post-submission redirect URL, update the confirmation
message, and adjust color and layout.
- Adding the page to site navigation — How to use Global Elements to add your new
lead funnel page to the header or side menu so visitors can easily find it.