Seller's Guide

Selling a home requires not only great marketing, but also strong client management. LP’s Analytics Dashboard + Lead Management System ensures you stay ahead of your sellers.

a white modern home with a pool in the foreground

Seller's Guide

Selling a home is a major life event—one that can feel both exciting and overwhelming for your client. By understanding what lies ahead, you can better prepare them for a smooth and successful experience. Use our resources below to learn how Luxury Presence products empower you to showcase properties effectively and deliver exceptional results for your sellers.

How it Works

Step 1: Clarify Seller Motivation

Record seller goals and timelines in your Website and Mobile App notes. Use AI nurturing to maintain consistent touchpoints until they’re ready to move forward.

Step 2: Establish Pricing Strategy

Use the CMA presentation tool to deliver comps and pricing visuals. Pair with Home Valuation Tool leads from your site to show demand data. Use activity tracking to see which financing-related pages they’ve been reading, then proactively follow up with relevant lender recommendations.

Step 3: Prepare the Property

Provide sellers with staging/prep resources directly from your LP site. Track which resources they’re engaging with in your dashboard to anticipate their questions.

Step 4: Execute a Marketing Plan

Launch a one-click property website to promote their listing effectively. Use the Analytics Dashboard to show sellers real-time traffic, clicks, and engagement. Share these insights in weekly seller updates, reinforcing your marketing value.

Step 5: Present & Evaluate Offers

Use collaborations to centralize offers and communicate in a timely manner. Combine with analytics to show which buyers are returning to view their home most often - a strong sign of intent.

Step 6: Manage Contracts

Store contracts in your collaboration notes for easy access. Use collaborations to keep both sellers and buyers engaged during escrow.

Step 7: Oversee Inspections & Appraisals

Share recommended Vendors directly with your clients in collaborations. Track updates within your notes. Proactively advise sellers when buyer behavior signals possible objections.

Step 8: Close the Sale

Deliver a branded closing packet or create one on your website! Use collaborations post-close to stay top of mind and convert sellers into future buyers.